Social Media Management – Localsearch
Social Media Management – Localsearch
Social Media Management – Localsearch
I joined the Localsearch marketing team in January 2026 just as their graphic designer to create marketing collateral. I had no formal social media marketing experience, but I took the initiative and filled a gap that was empty for a long time.
The strategy when I joined was relying heavily on text carousels that were just stating marketing facts. They weren’t speaking to anyone directly, and didn’t include any content of real people. I could see we were capable of so much more, so I pitched a new direction, got the green light and ran with it.
I joined the Localsearch marketing team in January 2026 just as their graphic designer to create marketing collateral. I had no formal social media marketing experience, but I took the initiative and filled a gap that was empty for a long time.
The strategy when I joined was relying heavily on text carousels that were just stating marketing facts. They weren’t speaking to anyone directly, and didn’t include any content of real people. I could see we were capable of so much more, so I pitched a new direction, got the green light and ran with it.
"One post reached 11k views organically, and two boosted posts got 50k views combined, which is more than 15x our average at the time. "
"One post reached 11k views organically, and two boosted posts got 50k views combined, which is more than 15x our average at the time."
My first quarterly audit consolidated five loose content pillars into three with a clear purpose: Engage, Entertain, Educate. With growth as the current business priority, weekly content is weighted accordingly. 50% Engage, 30% Entertain, 20% Educate. Every piece of content is filtered through this framework before it goes out.
Two initiatives I'm proud of are: taking content off-site to film client testimonials on location, because business owners respond best to seeing other business owners in action. And rethinking our LinkedIn strategy entirely toward useful industry content, after learning at the B2B Marketing Leaders Forum that LLMs actively reference LinkedIn when consumers research businesses.
Compared to the three months before I joined, results from my first quarter:
Instagram reach up 146%. Profile activity up 170%.
Facebook engagement up 277%. Video views up 1,436%.
LinkedIn views up 288%. Engagement up 500%.
One post reached 11k views organically, and two boosted posts got 50k views combined, which is more than fifteen times our average at the time.
Coming in as a graphic designer and evolving into someone who owns the entire content operation wasn't the plan, but it's one of the best things that could have happened. It gave me the creative freedom to think strategically, own my decisions, and back myself. That's something I want to carry into everything I do in my career.
My first quarterly audit consolidated five loose content pillars into three with a clear purpose: Engage, Entertain, Educate. With growth as the current business priority, weekly content is weighted accordingly. 50% Engage, 30% Entertain, 20% Educate. Every piece of content is filtered through this framework before it goes out.
Two initiatives I'm proud of are: taking content off-site to film client testimonials on location, because business owners respond best to seeing other business owners in action. And rethinking our LinkedIn strategy entirely toward useful industry content, after learning at the B2B Marketing Leaders Forum that LLMs actively reference LinkedIn when consumers research businesses.
Compared to the three months before I joined, results from my first quarter:
Instagram reach up 146%. Profile activity up 170%.
Facebook engagement up 277%. Video views up 1,436%.
LinkedIn views up 288%. Engagement up 500%.
One post reached 11k views organically, and two boosted posts got 50k views combined, which is more than fifteen times our average at the time.
Coming in as a graphic designer and evolving into someone who owns the entire content operation wasn't the plan, but it's one of the best things that could have happened. It gave me the creative freedom to think strategically, own my decisions, and back myself. That's something I want to carry into everything I do in my career.
