Eva Thompson
Eva Thompson
Brand Designer Creative Strategist
Brand Designer Creative Strategist
Brand Designer
Creative Strategist
&
About
About
I’m Eva – a brand designer and creative strategist currently based on the Gold Coast. I’m formally trained as a visual communication designer at Griffith University, and have since gained industry experience in social media management end to end. Having experience from both the marketing and design spaces means I make deliberate creative decisions and execute them well visually.
Brand coherence is my why. I am so fascinated by how brand positioning influences psychology, and the stronger the coherence, the deeper the trust and loyalty can go between brand and consumer. When every touchpoint of a brand is aligned, the consumer doesn’t even notice it. They become immersed in the world with total trust. And when the touchpoints aren’t aligned, the trust fades. That’s what makes me care so deeply about getting the details right.
I’m Eva – a brand designer and creative strategist currently based on the Gold Coast. I’m formally trained as a visual communication designer at Griffith University, and have since gained industry experience in social media management end to end. Having experience from both the marketing and design spaces means I make deliberate creative decisions and execute them well visually.
Brand coherence is my why. I am so fascinated by how brand positioning influences psychology, and the stronger the coherence, the deeper the trust and loyalty can go between brand and consumer. When every touchpoint of a brand is aligned, the consumer doesn’t even notice it. They become immersed in the world with total trust. And when the touchpoints aren’t aligned, the trust fades. That’s what makes me care so deeply about getting the details right.
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I think in visuals before I think in words. I know something is off before I can explain why, and I know something is finished when I feel it. That instinct has been shaped by a deep interest in brand, visual culture, and the kind of creative work that has a real point of view. I’m drawn to brands and creatives who aren’t afraid to be specific, and try things that are unexpected. Tower 28, Rhode, Mecca, who all have an incredibly loyal customer base, and creatives like Mel Walker on Instagram whose work is immediately recognisable.
Beyond the deliverable, I bring a genuine curiosity and empathy about the consumer’s experience, an honest perspective, and commitment to making collaboration easy and enjoyable. My goal is for the people I work with to feel heard, to feel confident in what we’re working on, and to feel like handing something to me means it’s going to be done properly.
I think in visuals before I think in words. I know something is off before I can explain why, and I know something is finished when I feel it. That instinct has been shaped by a deep interest in brand, visual culture, and the kind of creative work that has a real point of view. I’m drawn to brands and creatives who aren’t afraid to be specific, and try things that are unexpected. Tower 28, Rhode, Mecca, who all have an incredibly loyal customer base, and creatives like Mel Walker on Instagram whose work is immediately recognisable.
Beyond the deliverable, I bring a genuine curiosity and empathy about the consumer’s experience, an honest perspective, and commitment to making collaboration easy and enjoyable. My goal is for the people I work with to feel heard, to feel confident in what we’re working on, and to feel like handing something to me means it’s going to be done properly.
I think in visuals before I think in words. I know something is off before I can explain why, and I know something is finished when I feel it. That instinct has been shaped by a deep interest in brand, visual culture, and the kind of creative work that has a real point of view. I’m drawn to brands and creatives who aren’t afraid to be specific, and try things that are unexpected. Tower 28, Rhode, Mecca, who all have an incredibly loyal customer base, and creatives like Mel Walker on Instagram whose work is immediately recognisable.
Beyond the deliverable, I bring a genuine curiosity and empathy about the consumer’s experience, an honest perspective, and commitment to making collaboration easy and enjoyable. My goal is for the people I work with to feel heard, to feel confident in what we’re working on, and to feel like handing something to me means it’s going to be done properly.